company-logo


RAHEENA IRSHAD

Director of Programming – Mufe™ – Pakistan

Raheena Irshad is a seasoned Media professional having 16 Years of experience working with major Media Groups in Pakistan including GEO TV Networks, Express Media Group and Urdu1. Dealing with eminent International Media Houses like ESPN, National Geographic, The Economist, Zee TV, Star Plus and Fremantle Media are few to mention.

She has a unique experience of handling diverse functions of Broadcasting ranging from Programming, Content Management, Production Management, International Content Acquisitions & Syndication, and Corporate Communications to Digital Media Management.

She has also launched and managed Pakistan’s first professional Talent Management Company, Talent EYE and later established and managed similar brand, Talent HUB for Express Media Group. And conducted numerous auditions of On-screen Talent across Pakistan

She’s also a speaker and has given talks at various platforms, Also she has conducted Training of 100 plus Editors of Q links – Pakistan’s biggest Post House on Post Production SOPs and Company Structure

MAJOR ACHIEVEMENTS
URDU 1 LAUNCH
  • Launch Team member that introduced dubbed Turkish and foreign dramas in the Pakistan that led to development of Dubbing Industry.
  • Executed international formats like ‘MasterChef Pakistan’ and ‘Master Kitchen’.

GEO TV NETWORK
  • Developed Content Analysis division for the Channel that helped in evaluating and improving production quality of programs.
  • Worked on International Distribution and Promotion of Drama “Khuda Kay Liye”.
  • Represented Geo and FM 101 as Broadcast Coordinator in ‘Twenty20 World Cup 2007’ in South Africa.

JANG GROUP OF COMPANIES
  • Editor of Disney Discoverer, The News
  • Editor of Jang Group Marketing Update, an In-house magazine of Jang Group Marketing.