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ELLYNA ALI

Senior Vice President – Mufe™ Malaysia – Local Affairs

She has the vast 15 years of experience in journalism and her career began with New Straits Times Press (Malaysia) Berhad as an entertainment journalist in Local Newspaper Berita Harian and Harian Metro. She extended her career in journalism by venturing into new media field as a Content Editor for Murai Entertainment portal with ASTRO before being promoted to Chief Editor.

Her portfolios expanded with the introduction of Astro Gempak, an infotainment portal followed by a food application, Suudu. In addition to that, she also has expertise in digital content marketing when she was transferred to Content Malay Marketing Astro Department to market Astro Malay content product through digital platform and also through other mediums.

On filmmaking, she has involved as a publicist of short film, Pagari Bulan directed by Raja Mukhriz Raja Ahmad Kamaruddin and handling marketing & promotion for feature film, KL Wangan, which produced by Centro Pictures Sdn Bhd, a film directed by Pekin Ibrahim. She was involved in few concerts production where he creativity was needed for creative writing, social media marketing and digital marketing. By end of October 2017, she developed her own online media, wwww.jambubatu.online. It has become highly search by PR agencies.

Experience & Skills
  • Working with New Straits Times Press Sdn Bhd for 10 years and has been writing for Berita Harian and Harian Metro newspaper as an Entertainment Journalist.
  • Working with Astro for 7 years as a Content Editor for entertainment portal, Murai.com.my. After being promoted as Editor In-Chief, she was given a new infotainment portal astrogempak.com.my as her new portfolio.
  • Working with BluInc Publishing for 6 months as the Chief Editor for EH! Magazine but left after she was called up to join Astro again.
  • In May 2016, helped Centro Pictures Production owned by actor Pekin Ibrahim to set up the social media platform for his second movie, KL Wangan and also creating publicity and promotions for the movie. She also helped various company to do their product launch, marketing and digital marketing campaign.
  • In October 2017, she launched her own online media platform, Jambu Batu Online highlighting various kind of entertainment and lifestyle news.